Geoff's Resume

Geoffrey Rue, Real Estate Agent, Leed Ap

801 Chapala Street
Santa Barbara CA 93109

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Real Estate Consultant 

Sound Property Investments – Residential and Commercial, Increasing Revenue and Improving Profits

Distribution Companies — Sustainable Materials — Healthy Home Solutions

Real Estate Sales Consultant— Over four decades as an investor in residential and commercial properties, with strong work ethic, decades of business and property investment savvy and exceptional negotiation skills. His passion for Santa Barbara is reflected in his wealth of market insight. Geoff brings specialized expertise in Green Living. He is NAR GREEN Designated, a LEED Accredited Professional, and a Certified Sustainable Building Advisor. Perhaps most importantly, Geoff is friendly, easy to get along with and strives to make the whole process smooth and stress-free for his valued clients.

Sales and Green Building Consultant — Healthy Home and sustainable building solutions with specialization in energy-saving products and sustainable solutions. Subject matter expert and respected advisor on architectural design and creative applications.

 Consummate Business Manager & Leader — Accomplished business manager and entrepreneur with success in building, growing, and leading specialty enterprises. Completely focused on meeting “and exceeding” the goals of his clients.

Professional Experience

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Director of Sales & General Manager (1983-2009)

Provided entrepreneurial vision and strategic direction, and held full P&L accountability for all aspects of operations and sales. Established monthly performance goals, planned, allocated and controlled budgets, and continually identified and executed ways to increase productivity, improve operational performance and increase margins. Managed purchasing, inventory and merchandising (5000 sq. ft. retail space and showroom, website), negotiated terms with vendors, and built relationships. Hired, trained, supervised and evaluated the work performance of a staff of 8. 

Served as the selling Sales Manager. Originated and executed marketing and sales strategies to promote the products/brands of high-end product manufacturers. Managed all aspects of the marketing function (including cross-branding with manufacturers) and sales cycle —customer needs analysis; product demos; sales presentations; architectural design consulting; product application advisory; quoting and estimating; contract negotiating/closing, project/technical support; customer service, satisfaction and relationship building. Identified and secured growth opportunities through the combination of acquiring new customers and driving revenue performance among the existing client base. Recruited, trained, mentored and motivated a team of 4 high-performance sales professionals.

Management & Leadership Successes

  • Built, grew and led a successful entrepreneurial venture that exceeded business plan objectives — $300,000+ in first-year sales — and provided for high-ROI exit by principals via profitable sale of the business in May 2007. 
  • Increased profit margins — from 19% to 27% — by making sound business decisions, leveraging preferred status with manufacturers, continually improving operational efficiency/performance, and managing with strict financial discipline.

Sales Results & Sales Management Successes 

  • Grew revenue to $3+ million in annual sales — never less than 50% from personal sales — through the retail and wholesale channels. Doubled overall sales revenue over last 5 years. 
  • Improved closing ratio — from <20% to 40%+ — by training the sales force in effective presentation, negotiation and closing skills, and placing emphasis on listening and responding to the vision and voice of the customer throughout the sales cycle.
  • Achieved competitively advantaged position by aligning Framed Openings with best-in-class manufacturers and custom crafters — Architectural Traditions, Marvin Window, Fleetwood Doors & Windows, Velux, others.
  • Developed, launched and managed aggressive business development and sales campaign — targeted to architectural firms, general contractors, high-end/custom homebuilders, private individuals — spanning all of Southern California.

Key Projects & Clients 

  • Boosted average project sale for the sales team as a whole (increased from $30,000 to $75,000+) and for personal sales performance (from $75,000 to $100,000+ with margins averaging 27%).
  • Partnered with architectural firms and general contractors on construction of custom-built homes for celebrities (e.g., John Cusack, Georgia Frontiere, Jane Seymour, Ted Danson, Tyra Banks).

Education & Career Development

BS — Biology (premed) — LOYOLA MARYMOUNT UNIVERSITY, Los Angeles, CA

Training & Career Development — Highlights

  • Certified Sustainable Building Advisor, Certified June 2009
  • United States Green Building Council LEED AP, March 2009
  • Mastery Business Consulting Program — Consulting Alliance, 1998 to Present
  • Landmark Education — Curriculum for Living, 1999, Communication Courses, Introduction to Leaders Program 2000
  • National Sustainable Building Advisor Program, September 2008-June 2009, Certified June 2009

Affiliations

  • AIA Los Angeles affiliate member United States Green Building Council C4 member
  • Rotary International — Santa Barbara, Manhattan Beach, CA, 2006 to 2008
  • Kiwanis Club — Manhattan Beach, CA, 10 years
  • Planning Commissioner — City of Hermosa Beach, CA, 9 years
  • Landmark Education Introduction Leader and Coach, 2001 to 2006

"Geoff was very helpful and accommodating when we had any requests for information or wanted to walk through any properties...”

- Douglas G.

Work With Geoff

Known for excellence, partnership, and personal service, Geoff has a knack for listening to his client’s needs and developing creative solutions to help achieve their goals.

Let's Connect

Contact Details

Joseph Geoffrey Rue | CA DRE# 01939927

Phone

(805) 679-3365

Email

[email protected]

Address

801 Chapala Street Santa Barbara CA 93101

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